At Netflix, our mission is to entertain the world. We are looking for a Marketing Manager, Kids & Family Series to join the UCAN Title Marketing Genre & Family team in Los Angeles, California.

This role is a unique opportunity to build trust-based relationships with young audiences and families, balancing kid-first joy with parent-led decision-making and safety.

The Role & Core Responsibilities

As a strategic leader, you will lead end-to-end campaigns from consumer insights to post-launch optimization.

• 360° Campaign Leadership: Execute full-scale marketing for Preschool, Kids, Tweens, and Family co-viewing titles.
• Franchise Building: Partner with Consumer Products to turn stories into enduring brands beyond the screen.
• Cross-Functional Collaboration: Act as the primary lead for content, publicity, product, and editorial teams.
• Creative Briefing: Write inspiring briefs that translate complex strategies into actionable creative direction.
• Brand Safety: Serve as a steward of trust, ensuring compliance with COPPA and global child-directed advertising standards.

Who You Are (E-E-A-T)

Professional Qualifications

• 10+ years of experience building strategic consumer marketing campaigns at a global brand, streaming platform, or top-tier agency.
• Deep expertise in Kids & Family or animated entertainment (TV, film, or gaming).
• Platform-Led Mindset: Mastery of the YouTube ecosystem, social trends (Gen Alpha/Gen Z), and algorithmic discovery.
• Native understanding of digital advertising, including VOD, mobile, and paid social.

Benefits & Culture

• Flexible compensation structure (Salary vs. Stock Options).
• Comprehensive health, dental, and mental health support.
• 401(k) Retirement Plan with employer match.
• Flexible time off for salaried employees and 35 days PTO for hourly staff.

Frequently Asked Questions